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Active Decisions  Acquired by KNOVA Software (2006  amount undisclosed )

1400 Fashion Island Blvd #500
San Mateo, CA 94404
Website Company Summary Management Team

Outside board: (May no longer be on the board) Michael Feuer (Max-Ventures);  Peter Dumanian (Red Rock Ventures) Thomas Greig (Liberty Ventures);  Jeff Loomans (Sierra Ventures) David Peterschmidt (Peterschmidt Ventures)
Former outside board: Rex Briggs (Milward Brown);  Francisco D'Souza (Cognizant) Stephen Fisher (Liberty Ventures);  David Harkness (Nielsen Media);  Greg Lahann (Novus Ventures) C. Woodrow Rea (Entrepneurers Fund);  Seenu Srinivasen (Stanford University Professor)
Former advisory board: Dale Achabal (Santa Clara University Dean) Thad Whalen (Aspen Ventures)

Business description: Active Decisions is the world's leading provider of Guided Selling Lifecycle Solutions. It's not just about having a view of the customer or prospect; it's about how well you engage with every single customer and prospect. At Active Decisions we recognize that not all customers are the same…and we recognize that every customer is determined to find the product and service that's right for them. Consistently great customer interaction in the channel and across channels is what produces happy customers and financial results. Applications delivered by Active Decisions empower retail staff, branch staff, call center reps, and self-service applications to cost-effectively engage customers, close new and add-on sales, and build long-term customers relationships. How? By first asking the customer what they are looking for and what's important to them; then by educating the customer and making the right recommendation to them 100% of the time; and ultimately by explaining why that product or service is right for them. Nothing is more important than helping the customer buy what's right for them.
Customers include: AmazonATandT WirelessBank of AmericaCharles SchwabeBayGEHPIntelLycosMotorolaMySimonNorthern TrustOfficeMaxQVCSONYStaplesWells Fargo BankYahoo!;  1stBank;  AandB Sound;  bargain network;  Cablevision;;  Consumer Reports;;  Infocus;  KeyBank;  Nestle;  Nestle Purina PetCare;  Purina Mills;;  Target;  TD Waterhouse;  U. S. Bank
Partners include: BEA SystemsBroadbase SoftwareErnstAndYoungFujitsuIBMKANA SoftwareLycosMySimonOracleProductopia;;  Source Techologies;  symbol;  Xybernaut

Rounds: 5
Recent Fundings: Nov 2004   Jul 2002
Capital raised: 27.0M
Last Round: 6.0M
Ownership: Acquired by KNOVA Software (2006  amount undisclosed )
Corporate investors: Charles Schwab

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Record updated: Aug 2005
Sector: Software
Year Founded: 1997
Headcount: 1601-2000 as of Jul 2003
Rounds: 5
Recent Fundings: Nov 2004   Jul 2002
Capital Raised: 27.0M
Last Round: 6.0M
Ownership: Acquired by KNOVA Software (2006  amount undisclosed )