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ACQUIRED COMPANY
 
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DemandTec  (Stock symbol: DMAN ) Acquired by IBM (2011 $ 440,000,000 )

1 Franklin Parkway, Building 910
San Mateo, CA 94403
USA
(650)-645-7100
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Victor L. Lund (Albertson Former Vice Chair) Ronald F. Codd (Momentum Business Applications Former CEO) Josh Pickus (Support.com President/CEO) Ron Baker (Nestlé Former executive) Charles J. Robel (Hummer Winblad Venture Partners Partner) Linda Fayne Levinson (GRP Partners Partner)
Advisory board: Jack Partridge (Jack W. Partridge & Associates President) Ralph Drayer (Procter & Gamble) Patrick L. Kiernan (Kiernan & Associates President) Larry Lowry (Booz Allen & Hamilton) Stuart G. Moldaw (Gymboree Chairman) Phil Straniero (Kellogg Company Former sales & marketing)
Former outside board: Mike Neal (SignalDemand CEO);  Jim Dorrian (Crosspoint Venture Partners General Partner) Han J. Kim (Altos Ventures) James Sayre (Cargill Division President)
Former advisory board: Kevin Sterneckert (Daymon Worldwide Sr. Director of Information Systems);  Peter Rossi (University of Chicago Professor)
Company

Business description: DemandTec is the leading provider of Demand Based Management software for price and promotion optimization. DemandTec 3 Price, Promotion, Assortment and Placement applications help retailers and manufacturers plan, execute and measure highly-optimized merchandising strategies that meet financial goals for sales, profit and price image. The DemandTec solution is a radical departure from rules-based pricing, which assumes demand is linear to make a series of crude guesses on how consumers might respond to price changes. DemandTec recognizes that consumer demand for an item is as nonlinear as human behavior, and must include complementary, substitution and competitive pressures of other items in the store.
Customers include: Best Buy General MillsHormel FoodsRadioShack Safeway Sara LeeUnilever ;  BandQ;  Big V Supermarkets;  BI-LO ;  Brookshire Grocery ;  CandS Wholesale Grocers ;  Circle K Stores ;  ConAgra Foods ;  D'Agostino Markets;  DandW Food Centers;  Delhaize America ;  Duane Reade;  Farmacias Ahumada ;  Giant Eagle ;  H.E.Butt Grocery;  Longs Drug Stores;  Monoprix ;  Penn Traffic ;  Petco;  Piggly Wiggly Carolina ;  Sainsbury's Supermarkets;  Target ;  The Home Depot;  Tops Markets ;  Walmart;  Wendy’s International ;  WH Smith
Partners include: Accenture Deloitte ConsultingEvantIBM Kurt Salmon AssociatesM-FactorSAP Labs U.S.Siebel Systems;  3DMT;  Bay Street;  Connect3 ;  Emnos ;  FreshDirect ;  Galleria;  Gelco Trade Management;  ProfitLogic;  Radio Shack;  Signal Demand
Capital

Rounds: 3
Recent Fundings: Sep 2002   Dec 2001
Capital raised: 42.8M
Last Round: 8.0M
Ownership: Acquired by IBM (2011 $ 440,000,000 ) Ipo Filing
Stock Symbol: DMAN
Corporate investors: Evant;  Cargill Ventures

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Overview
Record updated: Dec 2011
Sector: Software
Year Founded: 1999
Headcount: 201-300 as of Aug 2007
Rounds: 3
Recent Fundings: Sep 2002   Dec 2001
Capital Raised: 42.8M
Last Round: 8.0M
Ownership: Acquired by IBM (2011 $ 440,000,000 ) Ipo Filing
Stock Symbol: DMAN