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ACQUIRED COMPANY
 
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Escalate  Acquired by GERS Retail Systems (2004)

1201 Radio Road #100
Redwood City, CA 94065
USA
(650)-769-3000
Website Company Summary Management Team
Management

CEO: Michael Ker (11/03)
President/COO/Operations: Chris Tollafield (2003); Jim Brownell
Finance: Mercedes Caprara
Sales/Marketing: Chris Brecher; Sally Sheward
General Counsel/Legal: Sussie Hereford
Not listed on the website: (May no longer be at the company) Michael Farello*;  Robin Pederson*
Board

Outside board: (May no longer be on the board) Keng Lim (Sygate Technologies Former CEO) Bruce Golden (Accel) Charles Holloway (Stanford Business School);  Jim Lussier (Norwest Venture Partners) John Simon (AfterBot)
Advisory board: Bob Berry (World Wrestling Federation);  Jim Brownell (Coldwater Creek);  Ronald C Conway (Angel Investors);  Denise Incandela (Saks);  Carl Lehmann (META Group) Tony Levitan (Shop.org) Christopher Lochhead (Lochhead) Kevin McIntosh (retail consultant);  Jin Whang (Stanford University Professor)
Company

Business description: Escalate® is a leading provider of retail supply chain order management software. Based on its unique web-based cross-enterprise order management application foundation, Escalate's retail application suite - Escalate Supplier, Escalate Order, and Escalate Direct - help retailers improve order management efficiency, reduce supply chain costs and service failures, improve vendor compliance and performance, and expand assortments and vendor options without operational concerns. Progressive retailers use Escalate's products to successfully manage the front-end ordering channels, back-end fulfillment network, and effective interactions with vendors/partners. Escalate's solutions include Customer Order Management, Multi-Brand ECommerce, Multi-Channel Customer Returns, PO & Shipment Management, Vendor Drop Ship and Vendor Management.
Customers include: Egreetings NetworkWorld Wrestling Entertainment;  Fred Neyer;  FTD.com;  Infocus;  Neiman Marcus;  Shockwave;  Turoturo.com;  Williams Sonoma
Partners include: AOLEgreetings NetworkInktomiQuokka SportsRush OrderSymphonyRPMVeriSign;  e-NITED
Capital

Rounds: 4
Recent Fundings: May 2002   Mar 2001
Capital raised: 101.0M
Last Round: 24.4M
Ownership: Acquired by GERS Retail Systems (2004)
VCs include: AccelAngel InvestorsFocus VenturesGATX VenturesLighthouse Capital PartnersNorwest Venture PartnersDiscovery Ventures;  Imperial Capital;  Barksdale Group

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Overview
Sector: Software
Year Founded: 1999
Headcount: 101-150 as of May 2002
Rounds: 4
Recent Fundings: May 2002   Mar 2001
Capital Raised: 101.0M
Last Round: 24.4M
Ownership: Acquired by GERS Retail Systems (2004)