Knowledge Networks maintains the only Internet-based research panel that represents the entire U.S. population. The Internet platform allows for quick turnaround of results and for the use of high-quality video and audio in surveys. In addition to government and social policy work, Knowledge Networks specialties include media, brand health, segmentation, and research on pricing, product configuration and advertising. Our mission is to help companies transform their markets by providing valid, timely, and cost-efficient information about consumers. We accomplish this through the creation and maintenance of a large, representative national panel of households which we equip with interactive TV devices. By providing a consistent and convenient environment, consumers share their opinions in regular multi-media surveys and provide information about the media and purchasing behavior.
Stanford University; Department of Veterans Affairs; Starcom MediaVest; Statistical Research; University of Texas