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ACQUIRED COMPANY
 
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Knowledge Networks  Acquired by GfK (2011  amount undisclosed )

1350 Willow Rd #102
Menlo Park, CA 94025
USA
(650)-289-2000
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Fred Harman (Oak Investment Partners Managing Partner);  Jamie Hale (Oak Hill Capital Partners Principal) Norman H. Nie (Stanford University Professor) John Shoch (Alloy Ventures);  Debra Somberg (Maveron)
Former outside board: Douglas Rivers (Knowledge Networks co-Founder)
Company

Business description: Knowledge Networks maintains the only Internet-based research panel that represents the entire U.S. population. The Internet platform allows for quick turnaround of results and for the use of high-quality video and audio in surveys. In addition to government and social policy work, Knowledge Networks specialties include media, brand health, segmentation, and research on pricing, product configuration and advertising. Our mission is to help companies transform their markets by providing valid, timely, and cost-efficient information about consumers. We accomplish this through the creation and maintenance of a large, representative national panel of households which we equip with interactive TV devices. By providing a consistent and convenient environment, consumers share their opinions in regular multi-media surveys and provide information about the media and purchasing behavior.
Customers include: CBS News NBC ;  Frito-Lay
Partners include: Stanford University;  Department of Veterans Affairs;  Starcom MediaVest;  Statistical Research;  University of Texas
Capital

Rounds: 4
Recent Fundings: Sep 2002   Jun 2001
Capital raised: 97.0M
Last Round: 15.5M
Ownership: Acquired by GfK (2011  amount undisclosed )
Corporate investors: Washington Post

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Overview
Record updated: Dec 2009
Sector: Internet
Year Founded: 1998
Headcount: 151-200 as of Dec 2002
Rounds: 4
Recent Fundings: Sep 2002   Jun 2001
Capital Raised: 97.0M
Last Round: 15.5M
Ownership: Acquired by GfK (2011  amount undisclosed )