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ACQUIRED COMPANY
 
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MarketTools  Acquired by MetrixLab (2012  amount undisclosed)

150 Spear Street, Suite 600
San Francisco, CA 94105
USA
415.957.2200
Website Company Summary Management Team
Board

Former outside board: Eugene Fischer (Capitalstone);  David Helfrich (ComVentures) David Jenkins (The Kantar Group);  Brian Smith (Dominion Ventures)
Company

Business description: MarketTools is focused on Internet based, technology enabled, full service marketing research. We specialize in standardized primary marketing research—concept testing, product testing, sorts (alternative tests), advertising research, trackers and other tests listed in the Products section of this web site. Our Company is focused on Internet based, technology enabled, full service marketing research. We specialize in standardized primary marketing research—concept testing, product testing, sorts (alternative tests), advertising research, trackers and other tests listed in the Products section of this web site. We help our clients do a better job developing brilliant new products, introducing successful line extensions and flankers, improving existing product offerings, and optimizing all elements of their marketing mix (for example, name, package, pricing, advertising).
Customers include: AbbottATandTBank of AmericaDiebold Electronic ArtsEli LillyErnstAndYoungFord Motor CompanyGeneral MillsGeneral MotorsGlaxoSmithKlineHPIBMJohnsonAndJohnsonKPMGMcKinsey & CompanyMicrosoftNovartisPricewaterhouseCoopersProcterAndGambleRealNetworksSiemensSprintStanford UniversitySun MicrosystemsUnileverWebTV Networks;  ACNielsen;  AskingCanadians ;  Aurora Foods;  BainAndCompany;  Charles Shwab;  Del Monte;  Gallo;  Kraft;  McNeil;  Minute Maid;  Nestle;  Philadelphia Insurance Companies ;  SAS;  Schering-Plough;  StandardAndPoor's;  Towers Perrin;  Tropicana;  United Technologies;  Upside Magazine;  Washington Post
Partners include: Kantar ;  SAS
Capital

Rounds: 5
Recent Fundings: Apr 2008   Jul 2001
Capital raised: 73.0M
Last Round: 23.0M
Ownership: Acquired by MetrixLab (2012  amount undisclosed)
Angels/other VCs: Mike Lussler (Pyramid)
Corporate investors: ProcterAndGambleGeneral Mills;  Marketing 1 to 1

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Overview
Record updated: Jan 2017
Sector: Internet
Year Founded: 1997
Headcount: 501-600 as of Apr 2010
Rounds: 5
Recent Fundings: Apr 2008   Jul 2001
Capital Raised: 73.0M
Last Round: 23.0M
Ownership: Acquired by MetrixLab (2012  amount undisclosed)