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ACQUIRED COMPANY
 
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Mercado Software  Acquired by Omniture (2008 $ 6,500,000 )

550 East Timpanogos Circle
Orem, UT 84097
USA
801-722-7000
Website Company Summary Management Team
Management

Technology: Shai Geva (2004)
Customer Service: David Leibow ; Mark Jordan
Not listed on the website: (May no longer be at the company) Sylvia Romero Stern*;  William A Martin*;  Yaron Dycian*
Board

Outside board: (May no longer be on the board) Bruce Crocker (Pitango Venture Capital)
Company

Business description: Mercado is a leading eCommerce solution provider, offering advanced product discovery and merchandising solutions to more than 400 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado’s software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). Macy's, Arcadia, Overstock.com, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Argos, OfficeMax, GUESS?, Inc., REI, and B&H Photo-Video are some of the online businesses who have partnered with Mercado.
Customers include: Bell CanadaBellSouthCaterpillarFabric.com Macy'sOverstock.com SearsWilliams-Sonoma;  american golf ;  Avenue Shop At Home ;  BandH ;  Blacks Leisure ;  Blockbuster Video;  Boise Office Solutions;  Boy Scouts of America ;  Charles Tyrwhitt ;  com;  DEMCO ;  eBags.com;  Hanna Andersson ;  Hastings;  Jamestown Distributors ;  JandL Industrial Supply;  John Lewis Ltd.;  John Lewis Partnership;  Ocado;  Onlineshoes.com ;  Petco.com;  PLAY.COM ;  REI ;  Ross-Simons ;  Scotts of Stow ;  Sears.com;  Swisscom;  Tower Records;  Tower.com;  Vesta Broadband;  Virgin Retail ;  Vitessa
Partners include: ATGBroadVisionFireclickHPIBMInformix SoftwareMicrosoftOnDisplayOracleSun Microsystems;  1 800 Database;  Astea;  HK Systems;  Homelement.com ;  SiteStuff
Capital

Rounds: 4
Recent Fundings: Dec 2006   Sep 2004
Capital raised: 70.0M
Last Round: 11.5M
Ownership: Acquired by Omniture (2008 $ 6,500,000 )
Corporate investors: Euclyptus

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Overview
Record updated: Jan 2010
Sector: Software
Year Founded: 1998
Headcount: 26-50 as of Jun 2004
Rounds: 4
Recent Fundings: Dec 2006   Sep 2004
Capital Raised: 70.0M
Last Round: 11.5M
Ownership: Acquired by Omniture (2008 $ 6,500,000 )