Lyris Technologies

Lyris Technologies, a subsidiary of J.L. Halsey Corporation [JLHY.OB], is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, while maintaining a record of strong profitability and compound annual growth. Lyris® has been a leading provider of email marketing solutions since 1994, developing sophisticated email marketing software and list hosting services used by more than 5,000 companies around the world to publish highly effective email campaigns, email newsletters, and email discussion groups. Whether sending a simple email newsletter or a complex campaign to thousands of opt-in subscribers, Lyris provides everything required to create, send, and track truly effective email marketing campaigns. We also provide high-performance email deliverability and anti-spam software solutions. Known for positive ISP relations, outstanding email deliverability, and a longstanding commitment to opt-in email marketing, Lyris maintains a friendly, service-backed approach to meeting the most practical, day-to-day publishing needs of its customers and clients. In September 2007, Lyris unveiled ListManager 9.3, the latest in Lyris’ popular 9 Series. With this release, ListManager now integrates with ClickTracks web analytics giving marketers an even-greater view into the results of their email marketing campaigns. Now, you can track your customers’ behavior from the time they receive and open your email to their visit to your website, what pages they view, and what they purchase, download, or click on. ListManager 9.3 also includes new reporting filters, allowing users to filter reports based on date ranges, list attributes, and other criteria, and to create cross-list or cross-campaign reports.