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ACQUIRED COMPANY
 
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BrightRoll  Acquired by Yahoo! (2014 $ 640,000,000 )

343 Sansome St., Suite 600
San Francisco, CA 94104
USA
415-677-9222
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Rob Theis (Scale Venture Partners Managing Director) Evangelos Simoudis (Trident Capital Sr. Managing Director)
Company

Business description: BrightRoll helps publishers monetize their video traffic and helps advertisers connect with consumers in the rapidly growing online video market. Today, BrightRoll is one of the largest online video advertising networks reaching millions of consumers across and broad network of sites. BrightRoll serves video and non-video advertisements within online media players, before and after the delivery of video content. The company’s ad serving technology leverages video context and behavioral data, which allows BrightRoll to fill 100% of available ad inventory and deliver industry leading CPMs. The BrightRoll advertising network delivers millions of ads per day - connecting thousands of advertisers with dozens of high volume video sites. BrightRoll is a privately held company backed by blue-chip investors and holds its headquarters in downtown San Francisco, CA.
Partners include: Innovid ;  Adometry ;  Nielsen Catalina Solutions ;  Reckitt Benckiser
Capital

Rounds: 4
Recent Fundings: Nov 2011   Feb 2010
Capital raised: 46.0M
Last Round: 30.0M
Ownership: Acquired by Yahoo! (2014 $ 640,000,000 )
VCs include: Trident Capital Adams Street PartnersComerica Bank True VenturesKPG Ventures;  Scale Ventures Partners
Angels/other VCs: Jeff Clavier (SofTech VC);  Fabrice Grinda (OLX & Founder);  Auren Hoffman (RapLeaf);  Oliver Jung (Exxeta);  Ariel Poler (TextMarks);  Aydin Senkut (Felicis Ventures);  Michael Tanne (Wink);  Jeremy Wenokur (Google);  Colin Wiel (Keiretsu Forum)

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Last Mentions


Overview
Record updated: Dec 2016
Sector: Software
Year Founded: 2005
Headcount: 201-300 as of Apr 2014
Rounds: 4
Recent Fundings: Nov 2011   Feb 2010
Capital Raised: 46.0M
Last Round: 30.0M
Ownership: Acquired by Yahoo! (2014 $ 640,000,000 )