Active Athlete's focus is active consumers who participate in sports, and the advertisers desiring to reach this demographic. As of July 2007, comScore ranked Active Athlete as a top 10 sports site/network, ranked #9 overall. Active Athlete's growth can be attributed to the intersection of three large and growing markets: The growth of sports marketing online, the growth of fitness and recreational sports, and the boom of online advertising. Active Athlete's 170+ sites consist of some of the Web's most relevant lifestyle sports destinations - from endurance to action sports to country club and outdoor. We provide an opportunity for brands and advertisers to reach active people at their passion point, and use behavioral targeting to get the advertiser as close to their target consumer as possible. The model benefits all parties involved: advertisers are able to get their message to the appropriate audience in a relevant, cost effective and efficient way; publishers are able to offer valuable content and facilitate the connection between advertisers and their audience, and consumers' needs are being met by the publishers and advertisers who are engaged in bringing them the tools and products that fuel their active lifestyle.