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ACQUIRED COMPANY
  
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SoftCoin  Acquired by YOU Technology (2008  amount undisclosed )
2000 Sierra Point Pky 801
 Brisbane, CA 94005
 USA
 (650)-624-3800
Website Company Summary Management Team
Management
President/COO/Operations: Tim Ruppert (2003)
General Management: Juan Carlos Velten; Cassie Davis (2004)
Finance: Scott Seethaler (06/30/2006)
Technology: Mike Comb (3/31/06)
Customer Service: Sandi Lomeli-Rose
Board
Outside board: (May no longer be on the board) Robert Drescher (Optivo Former President/CEO) ;  Laura A. Brege (Red Rock Ventures General Partner) ;  Stephen Goodroe (Procter & Gamble) ;  William D. Porteous (RRE Ventures General Partner) ;  David Sze (Greylock Partners General Partner)
Former outside board: Jerry Byrne (Variety Magazine);  Jay Chiat (Screaming Media);  Bob Forlenza (Tudor Ventures);  John Malloy (Nokia Venture Parners) ;  Patrick Soheili (Barrington Partners)
Company
Business description: SoftCoin is the leading provider of Brand Relationship Management (BRM) solutions for consumer packaged goods and other consumer-focused industries. SoftCoin's BrandConnect™ technology platform and professional service solutions enable brands to grow profitable share and volume quickly and efficiently by driving offline purchases, building brand loyalty, enhancing brand equity and delivering actionable consumer insights. SoftCoin technology has powered promotions for multiple brands at major Fortune 500 companies including Nestlé, Inc., Welch's Food Company, and Frito-Lay Corporation, among others. SoftCoin partners include leading online retailers and premier marketing services companies.
Customers include: Activision;  Compaq;  JohnsonAndJohnson;  Kodak;  Kraft Foods;  Nokia;  Pepsi;  ProcterAndGamble;  Revlon;  The Walt Disney Company;  Boston Markets;  ConAgra Foods;  Dairy Queen;  Dannon;  Dole Foods;  Dr. Pepper;  Dunkin Doughnuts;  Florida's Natural;  Frito-Lay;  Jackson Hewitt;  Mr. Coffee;  NASCAR RacePoints;  Nestle USA;  Olay;  Pantene;  Quaker Oats;  SaraLee;  Smithfield;  Tropicana;  Valvoline
Partners include: Apache;  Cisco Systems;  Oracle;  Sun Microsystems;  JBoss;  Unix
Capital
Rounds: 3
Recent Fundings: Nov 2003   Apr 2002
Capital raised: 15.1M
Last Round: 3.0M
Ownership: Acquired by YOU Technology (2008  amount undisclosed )
Corporate investors: BlueRun Ventures;  WS Investments

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Overview
Record updated: Feb 2008
Sector: Internet
Year Founded: 1999
Rounds: 3
Recent Fundings: Nov 2003   Apr 2002
Capital Raised: 15.1M
Last Round: 3.0M
Ownership: Acquired by YOU Technology (2008  amount undisclosed )
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