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ACQUIRED COMPANY
 
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Telephia  Acquired by The Nielsen Company (2007  amount undisclosed )

101 Green Street
San Francisco, CA 94111
USA
(415)-395-0500
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Sid Gorham (Telephia Chairman) Jack Roberts (Telephia Chairman);  Scott Anderson (Cedar Grove);  David G Brown (Oak Hill Capital Partners) Tom Matlack (Meguncook Fund);  Thomas Wheeler (Cellular Communications & Internet Association CEO)
Former outside board: Ray Conley (Oak Hill Capital Partners Partner)
Company

Business description: Telephia is the global leader in performance information for the mobile industry. Telephia's portfolio of marketing and service quality information products helps mobile service operators, device manufacturers, infrastructure companies, and enterprises make better business decisions. Mobile companies use Telephia information products to track their position in the mobile marketplace; optimize investment decisions; and drive adoption and usage of their services and products. The Telephia Marketing product suite helps mobile companies track the performance of overall marketing programs, develop more effective and efficient segment strategies, and increase the adoption and usage of next generation mobile services and products. The Telephia Service Quality product suite helps mobile companies monitor, benchmark, and optimize the performance of mobile voice/data services and networks.
Partners include: comScore NetworksHarris InteractiveUnwired Planet;  AdSpies.com;  Invertix;  Nielsen Media Research;  Point.com;  Roundbox ;  Wireless Facilities
Capital

Rounds: 4
Recent Fundings: Aug 2003   Nov 2001
Capital raised: 102.5M
Last Round: 7.7M
Ownership: Acquired by The Nielsen Company (2007  amount undisclosed )
VCs include: Alta PartnersOak Hill Capital PartnersCentennial VenturesThe Megunticook Fund;  AEA Investors;  Prime New Ventures;  Cedar Grove Investments

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Overview
Record updated: Dec 2009
Sector: Communications
Year Founded: 1999
Headcount: 151-200 as of Nov 2003
Rounds: 4
Recent Fundings: Aug 2003   Nov 2001
Capital Raised: 102.5M
Last Round: 7.7M
Ownership: Acquired by The Nielsen Company (2007  amount undisclosed )