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ACQUIRED COMPANY
 
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Playnomics  Acquired by Unity Software (2014  amount undisclosed)

525 Brannan Street, Suite 208
San Francisco, CA 94107
USA
415-322-9192
Website Company Summary Management Team
Management

President/COO/Operations: John Cheng (3/31/2009)
Technology: Michael Birk ; Dick Tsur
Board

Advisory board: Alan Chiu (XSeed Capital Partner)
Company

Business description: At Playnomics, we believe in an interactive gaming future. We see a future where connected games will be applied to all types of digital interactions, and played by all types of people on a multitude of platforms. Using cutting edge data analysis techniques, we are building a digital marketing platform to enable game publishers to predictively target players on a 1-1 basis. Our system presents exciting challenges such as scaling machine learning, processing large datasets in the cloud, and real time data insight. We are laying the groundwork for a future of adaptive, personalized gaming experiences, all powered by our next-generation data analytics platform.
Partners include: Naked Communications
Capital

Rounds: 2
Recent Fundings: Feb 2013   Mar 2011
Capital raised: 6.37M
Last Round: 5.0M
Ownership: Acquired by Unity Software (2014  amount undisclosed)
VCs include: XSeed Capital FirstMark Capital;  VanEdge Capital Metamorphic Ventures

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Overview
Record updated: Feb 2013
Sector: Software
Year Founded: 2010
Headcount: 11-25
Rounds: 2
Recent Fundings: Feb 2013   Mar 2011
Capital Raised: 6.37M
Last Round: 5.0M
Ownership: Acquired by Unity Software (2014  amount undisclosed)