Segment

The Segment API controls other analytics tools, allowing developers to integrate one single API in place of many. Segment.io ingests data from their customers’ website or web/mobile mobile apps, translates it as needed, and then passes that on to the customer’s other analytics services. By replacing multiple, complicated integrations with a single, simple one, Segment saves developer time, reduces bugs, preserves data integrity, and allows customers to easily try out new analytics tools simply by “flipping a switch”. While some tag management companies offer a method for managing multiple integrations by injecting javascript into their customers’ websites, Segment uses a more modern, simple and reliable solution for websites, mobiles apps and even your own servers. This solution means that Segment’s customers can also store, process and query the raw logs of their own data.