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Blue Martini Software  (Stock symbol: BLUE ) Acquired by Multi-Channel Holdings (2005 $ 5,400,000 )

2600 Campus Drive
San Mateo, CA 94403
Website Company Summary Management Team

Former outside board: James C Gaither (Cooley Godward Kronish);  Andrew W Verhalen (Matrix Partners) Ed Vick (Young & Rubicom)

Business description: Blue Martini Software provides customer relationship management (CRM) applications that build loyalty, increase sales and reduce the costs to serve across every channel. Its customer-facing applications enable companies to act upon business intelligence in real-time through direct marketing and customer interactions on the web, in the store or via the telephone. Industry-leading companies worldwide deploy Blue Martini solutions in as little as 30 days to power their marketing, e-commerce, interactive selling, channel management and self-service operations. Unlike traditional Customer Relationship Management (CRM) systems that focus on providing management with visibility into sales and customer activities, Blue Martini sales optimization systems directly help sales people sell more by enabling them to do their everyday tasks more effectively: Identifying the best target customers; Selecting the most appropriate products and solutions for each prospective customer; Communicating and delivering the proposed offering in the most compelling manner; Completing orders
Customers include: DuPontKohl'sMatsushitaNautilusPanasonicPublix Super MarketsSprintStarbucks;  a division of Vivendi Universal;  American Diabetes Association;  Bernina;  Carrefour;  Changi Airport;  Debenhams;  Dial;  Galeries Lafayette;  Harley Davidson;  Harrah's Entertainment;  Lanier WW;  Lufthansa WorldShop;  Menards;  Men's Warehouse;  Mountain Equipment Co-op ;  Rhodia;  Royal Doulton;  Saks Fifth Avenue;  Texwood Industries;  The Louvre;  Young and Rubicom
Partners include: Andersen ConsultingAribaBEA SystemsCap GeminiCybelius SoftwareEquilibriumErnstAndYoungIBMInformaticaIntelInterwovenMacromediaQRSSalesforce.comSeeBeyondSun Microsystemssymbol TechnologiesTibco SoftwareTrueSpectra;  360Commerce;  CoreHarbor;  Kaidara;  SAS;  SkillNet

Rounds: 2
Capital raised: 17.5M
Ownership: Acquired by Multi-Channel Holdings (2005 $ 5,400,000 )
Stock Symbol: BLUE

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Record updated: Nov 2006
Sector: Software
Year Founded: 1998
Headcount: 151-200 as of Mar 2005
Rounds: 2
Capital Raised: 17.5M
Ownership: Acquired by Multi-Channel Holdings (2005 $ 5,400,000 )
Stock Symbol: BLUE