Memebox's vision is to build an online and mobile beauty brand company, that leverages technology to capture consumption trends and effortlessly deliver luxury products, at everyday prices. Memebox (pronounced "mi-mi" box) is a vertically integrated eCommerce beauty retailer that launched in Seoul, Korea, and is now headquartered in San Francisco, California. Memebox curates the most trusted and popular Korean beauty products while offering consumers the flexibility of choice, by steering away from traditional subscription-based programs offered by other beauty services. Customers can order from Memebox only when and as often as they want. In addition to its box series, MemeShop carries full-sized products including but not limited to those featured in previous Memeboxes, which offer targeted insights into Korean cosmetic trends.