RevenueCat is the easiest way to integrate subscriptions in your mobile apps. RevenueCat is the complete mobile subscription toolkit for your business. We handle the pain points, so you can get back to building your app. Implement subscriptions in your app quickly and correctly with our field-tested mobile SDK and backend. With support for every major platform, you can skip the nuanced details of multi-platform subscriptions, and get back to building your app. Our backend provides a single source of truth for the subscription statuses of your customers. Automatic calculation of metrics like Conversion, Monthly Recurring Revenue, and Churn allows you to easily understand your customers and your business. Segment and chart your metrics to understand what is driving growth. Unlock a toolbox of marketing strategies to prevent churn, optimize pricing, boost revenue, and grow your business. Use our marketing automation tools and lifecycle models to reduce voluntary and involuntary churn.