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555 Broadway Street
Redwood City, CA 94063
Website Company Summary Management Team

Management: Robert King (SVP Convergence)
Outside board: David Sze (Greylock Partners)
Advisory board: D. Reed Freeman (Kelley Drye Collier Shannon Partner)Lawrence Ponemon (Ponemon Institute Chairman)Richard Purcell (Corporate Privacy Group CEO)

Business description: Claria pioneered online behavioral marketing and recently expanded its core technology to provide personalization of content for consumers. Claria's Axon Personalization Platform automatically provides end users with relevant content and advertising based on their anonymous Web-wide behavior. This market-proven technology is available to content providers to make their web sites, software and hardware applications more tailored to their consumer’s interests. In late 2005, the company broadened its focus from making advertising more relevant to making the whole Web experience more relevant. This was driven by a vision that Claria's core technology can provide a much better online experience for consumers. Claria went on to develop a patented personalization platform that engages consumers by providing them highly relevant content and ads. Axon is a market-proven personalization platform for online content providers that automatically and anonymously connects consumers with content they want, when and where they want it.. Claria released PersonalWeb in 2006 to prove the theory that consumers would engage with highly personalized content delivered to them automatically. PersonalWeb is a customized home page that learns the interests of consumers then displays content based on those interests, and serves as the proving ground for Axon. .
Customers include: Building-B
Partners include: Softbank Yahoo! Japan ;  First USA;  IAB

Rounds: 5
Recent fundings: Apr 2006   Jul 2000
Capital raised: 108.5M
Last Round: 40.0M
Ownership: Private  
Angels/other VCs: Scott D. Cook (Intuit)

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Record updated: Oct 2007
Sector: Software
Year Founded: 1998
Rounds: 5
Recent fundings: Apr 2006   Jul 2000
Capital raised: 108.5M
Last Round: 40.0M
Ownership: Private