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146 11th Street
San Francisco, CA 94103
Website Company Summary Management Team

Management: Sara Olsen (Executive VP);  Matt Pallakoff (VP Products);  Plamen Petrov (Director of Engineering) Paul Rothkopf (VP Advertising Sales)

Business description: Mobileplay is a pioneering advertising network for mobile content, ideally poised to take advantage of the explosive growth in mobile marketing. Its fast-growing, wide-ranging network includes news, games, applications, web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones. For advertisers, Mobileplay offers a full range of unique "beyond the banner" mobile marketing opportunities, including branding, brand education, lead generation, and custom application and advergame development. Options include buying a run of network, sponsoring a particular content partner, or targeting a specific audience. Case studies of some of our pioneering Fortune 500 advertising campaigns can be viewed here. For content partners, Mobileplay offers an easy, more effective solution for distributing and monetizing their content on mobile devices through advertising. Its turnkey advertising and content delivery solutions allow content partners to easily merge mobile-specific ads into their existing content, earning revenue with each and every pageview. Mobileplay's network includes some of the world's largest media brands and most successful game and application developers. Content partners can take advantage of this "network effect" to gain wider distribution. View more information about our content partners here. For end users living life on the go, Mobileplay provides the most extensive network of free, top quality, ad-supported content, games and services, accessible on their existing phones in a proprietary application format, or through a mobile web browser. Mobileplay allows them to stay plugged in and entertained throughout the day with just the click of a button.
Partners include: Volvo

Rounds: 1
Recent fundings: Nov 2005
Capital raised: 1.1M
Last Round: 1.1M
Ownership: Private  
VCs include: Rustic Canyon Partners

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Record updated: Oct 2006
Sector: Communications
Year Founded: 2004
Rounds: 1
Recent fundings: Nov 2005
Capital raised: 1.1M
Last Round: 1.1M
Ownership: Private