NetSeer has created concept-based advertising, a breakthrough product that matches search queries and Web page content to relevant ads, without relying on keywords alone; this allows placement of richer, more relevant, and more profitable ads for both high value keywords and those keywords with little or no value today. NetSeer's ad solutions are based on a concept matching technology rather than keyword match or popularity ranking. The ideal ad targeting technology is one that can map any search or page content to the all facets of the user's intent. Keywords in isolation fall short of understanding the full intent of the user while popularity ranking may obscure the subject the user is interested in. NetSeer's technology utilizes the power of concepts, sets of keywords that people use to refer to the same idea, and their relationships to uncovering the full intent of the user for the best ad targeting available.