SnapRoute

SnapRoute was formed by a team of network operators who built and ran some of the most complex and critical networks for the world’s most visible brands. These have included helping literally every Fortune 20 company build their networks and working to build Apple’s hyperscale networks from the ground up to support highly visible products such as Siri, iMessage, and iCloud—networks that never go down. This operational experience, and the pains along the way, revealed deep foundational flaws in a decades-old legacy approach to networking. At SnapRoute, we work tirelessly to address these deficiencies. As operators, we had little, if any, actual control of the networking equipment we were responsible for. Tight vendor controls, limited visibility of our gear, and a bloated bundle of vendor code put our networks at risk and completely out of our control. Even more alarming was how brittle and co-dependent the networks had become, routinely requiring us to respond at 3am for the most routine tasks. For us, the solution was simple—give the operator control and visibility of everything, reveal and streamline the code, and make the network work for the business.