Centrality is a fabless semiconductor company delivering platform solutions for the navigation infotainment systems ( NIS ) market. Our mission is to become the leading platform for NIS devices and systems targeted at the mainstream consumer. By integrating GPS, Media and Graphics, Centrality defines the New Standard in features and value for navigation devices. In addition the Atlas Processor Family, Centrality offers a complete suite of reference platforms for the portable and OEM NIS market segments. By utilizing Centrality's proven, lowest cost reference designs and global support infrastructure, our customers focus their time on feature differentiation, manufacturing, and sales. To complete the product offering, Centrality has partnered with Tier-1 brands, leading ODMs, and content and application partners. The result of utilizing the Atlas Platform solution is product innovation that reaches the market dramatically faster than ever before.