Active Decisions is the world's leading provider of Guided Selling Lifecycle Solutions. It's not just about having a view of the customer or prospect; it's about how well you engage with every single customer and prospect. At Active Decisions we recognize that not all customers are the same…and we recognize that every customer is determined to find the product and service that's right for them. Consistently great customer interaction in the channel and across channels is what produces happy customers and financial results. Applications delivered by Active Decisions empower retail staff, branch staff, call center reps, and self-service applications to cost-effectively engage customers, close new and add-on sales, and build long-term customers relationships. How? By first asking the customer what they are looking for and what's important to them; then by educating the customer and making the right recommendation to them 100% of the time; and ultimately by explaining why that product or service is right for them. Nothing is more important than helping the customer buy what's right for them.