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ACQUIRED COMPANY
 
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Coremetrics  Acquired by IBM (2010  amount undisclosed )

1840 Gateway Drive #320
San Mateo, CA 94404
USA
650.762.1400
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Scott L. Kauffman (BlueLithium President/COO) Fergal Mullen (Highland Capital Partners General Partner) Eric S. Byunn (FTV Capital) Peter Fenton (Accel) Dan Nova (Highland Capital Partners);  Arthur C. Patterson (Accel)
Former outside board: Keith Benjamin (Highland Capital Partners);  Michael Schreck (General Catalyst);  Bong Suh (BuyDirect.com CEO)
Company

Business description: Coremetrics is a leader in web analytics. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, CA.
Customers include: Acxiom DigitalAeropriseBank of AmericaCheetahMailColdwater Creek Coremetrics DietTVGuru WorldwideHotwireK-SwissMediaPlexMonsoon Commerce Solutions MotorolaNortel NetworksOfficeMaxOodle RHSharper ImageThe Weather ChannelWal-MartYahoo! Search Marketing ;  @Once;  Abebooks.com ;  Ace Mart;  Aéropostale ;  Ann Taylor;  babystyle.com;  Baseball Express ;  BeallsFlorida.com ;  Bear Creek ;  Bissinger’s ;  Bombay Company;  Cabela;  Calendars.com ;  Carrot Ink;  Centex Home Equity ;  Columbia House;  CompUSA;  Costco ;  Crutchfield ;  CustomInk.com ;  Day-Timers ;  Diageo;  Drs. FosterAndSmith ;  Eckler’s Family of Automotive Parts Retailer ;  Eckler's ;  Ecommera;  Eddie Bauer;  Elderhostel ;  eonMedia;  Equipment Catalog Company;  figleaves.com ;  Fila ;  Fingerhut;  GMAC Insurance;  GO TOAST;  Gospel for Asia ;  Hammacher Schlemmer;  Hanna Andersson;  HNS;  Home Decor;  Jeffers ;  LAMPS PLUS ;  Laura Mercier Cosmetics ;  L'Occitane ;  National Retail Federation ;  Newegg.com ;  NewGate Internet;  Newport News;  Northern ToolsAndEquipment;  Nurun ;  Performics;  Petco;  Powered;  Proposal Portal ;  Publishers Clearing House ;  REI;  Ritz Interactive;  Robbins Bros.;  Rodale ;  Rugs Direct ;  SAIF;  SetFocus ;  Shane Co.;  ShareBuilder;  Shop NBC;  SkyMall ;  Soft Surroundings ;  Spiegel Catalog;  TaxBrain;  The Columbia House Company;  Top Online Businesses ;  TrafficLeader;  Upromise;  Victoria’s Secret;  Williams Sonoma;  Yellow Corp.
Partners include: ATGBazaarvoiceBizRateClickActionEmailLabs EMCEndeca TechnologiesFathom OnlineIce.comMercado SoftwareOffermatica OracleQuovaSun MicrosystemsYahoo!Yesmail;  AR Search;  atlas onepoint;  Baseball Express ;  beFree;  Commission Junction;  Flonetwork;  ForeSee Results;  FUJIFILM U.S.A. ;  FundsXpress ;  iCrossing;  Inflow;  iPhrase;  MPS Technologies;  NewGate Internet;  Performics;  Red Bricks Media;  Responsemine;  TrafficLeader;  WebCriteria;  WebSphere Software
Capital

Rounds: 5
Recent Fundings: Apr 2008   Mar 2006
Capital raised: 167.0M
Last Round: 60.0M
Ownership: Acquired by IBM (2010  amount undisclosed )
Corporate investors: Robertson Stephens

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Overview
Record updated: Jun 2010
Sector: Internet
Year Founded: 1999
Headcount: 201-300 as of Jun 2010
Rounds: 5
Recent Fundings: Apr 2008   Mar 2006
Capital Raised: 167.0M
Last Round: 60.0M
Ownership: Acquired by IBM (2010  amount undisclosed )