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ACQUIRED COMPANY
 
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AdForce  (Stock symbol: ADFC ) Acquired by CMGI@Ventures (1999 $ 545,000,000)

10101 N. De Anza Blvd #210
Cupertino, CA 95014
USA
(408)-873-3680
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Eric Di Benedetto (Convergence Partners) Barton Faber (Faber Capital);  Mark Gorenberg (Hummer Winblad Venture Partners) Doug Hickey (Critical Path CEO) Greg Waldorf (CRV) Neil Weintraut (Palo Alto Venture Partners);  Dirk Wray (original CEO)
Company

Business description: AdForced helps companies manage and track the effectiveness of advertising placed on the internet.
Customers include: Broderbund SoftwareGeoCities;  Internet TravNet
Partners include: AdForceAOLExperian;  EuroServe;  InterVU;  MB/Interactive;  Trust.e
Capital

Rounds: 5
Capital raised: 45.0M
Ownership: Acquired by CMGI@Ventures (1999 $ 545,000,000)
Stock Symbol: ADFC
Angels/other VCs: Audrey MacLean (mentor capitalist)
Corporate investors: 3ComMicrosoftAdobe Ventures;  IBL Corp

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Overview
Record updated: Apr 1999
Sector: Internet
Year Founded: 1994
Headcount: 76-100 as of Apr 1999
Rounds: 5
Capital Raised: 45.0M
Ownership: Acquired by CMGI@Ventures (1999 $ 545,000,000)
Stock Symbol: ADFC