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ACQUIRED COMPANY
 
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Emmperative  Acquired by BrandCities.com

104 Cooper Court
Los Gatos, CA 95032
USA
(408)-357-6900
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Jack Balousek (Foote,Cone & Belding CEO);  Lex de Rooi (Philips Appliance);  Dan Kellogg (Crystal Internet Venture Fund);  Philip Kotler (Kellogg NW);  Mark Menell (Rustic Canyon Partners) Mike Power (Procter & Gamble Global Business);  David Reibstein (Wharton);  Mark Schar (Procter & Gamble I-Ventures)
Company

Business description: Emmperative develops enterprise marketing management software and services offering first set of knowledge and tools to effectively manage all aspect of the going to market process.
Customers include: CNN.comNASAPhilipsProcterAndGambleTime Magazine;  PBS
Capital

Rounds: 6
Recent Fundings:    Dec 2001
Capital raised: 75.0M
Ownership: Acquired by BrandCities.com
Corporate investors: AccentureProcterAndGamble;  PSINet

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Overview
Sector: Software
Year Founded: 1996
Headcount: 26-50 as of Apr 1999
Rounds: 6
Recent Fundings:    Dec 2001
Capital Raised: 75.0M
Ownership: Acquired by BrandCities.com