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ACQUIRED COMPANY
 
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Fireclick  Acquired by Digital River (2004 $ 7,500,000)

1565 Charleston Road
Mountain View, CA 94043
USA
(650)-917-7600
Website Company Summary Management Team
Management

General Management: Xavier Casanova (12/31/1998)
Sales/Marketing: Jeff Howard
Business Development: Steve O'Brien
Board

Outside board: (May no longer be on the board) Steve Harari (Harari Associates);  H. Dubose Montgomery (Menlo Ventures)
Advisory board: Steven Aldrich (Intuit Insurance Services) Diosdado P. Banatao (Tallwood Venture Capital) Bob Schwartz (Darwin Venture Partners)
Former outside board: Eric Archambeau (Accomplice{1});  David Rye (Accomplice{1})
Company

Business description: Fireclick provides Web Experience Management solutions that enable online businesses to improve overall operating results. Fireclick's technology makes the Web experience more rewarding for consumers while streamlining site operations for site operators. With Fireclick, online businesses enjoy more traffic, longer sessions, and increased customer loyalty, resulting in increased revenue. By streamlining site operations, Fireclick helps reduce deployment and maintenance costs for site managers.
Customers include: Art.comBed BathAndBeyondBlueflyCafePress.comGeneral MillsGymboreeHollywood.com;  7 Blue Seas;  Advanced Comfort;  Ann Taylor;  Bluefly.com;  Candleamrt;  FAO Schwarz;  Flax Art;  GiftCertificates.com;  Homewares;  JCPenney.com;  JohnstonAndMurphy;  Lillian Vernon;  MGM Mirage;  Motley Fool;  Northern Tool;  Onlneshoes.com;  Patagonia;  Petco;  Radio Shack;  Right Start;  Sports Endeavors;  StacksAndStacks;  Tower Records;  US Toy;  Victora's Secret;  Vivre;  Winter Silks;  ZainyBrainy
Partners include: Alteon Web SystemsCisco SystemsF5 NetworksFoundry NetworksHPResonateSun Microsystems;  Mecury Interactive
Capital

Rounds: 3
Recent Fundings:    Jan 2001
Ownership: Acquired by Digital River (2004 $ 7,500,000)
Corporate investors: Cisco Systems

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Overview
Record updated: Nov 2003
Sector: Internet
Year Founded: 1999
Headcount: 51-75 as of Nov 2000
Rounds: 3
Recent Fundings:    Jan 2001
Ownership: Acquired by Digital River (2004 $ 7,500,000)