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101 Lincoln Center Drive #500
Foster City, CA 94404

Website Company Summary Management Team

President/COO/Operations: Donald Antenore
General Management: Dan Obegi
Finance: Dave Henderson
Sales/Marketing: Richard Libonate

Outside board: (May no longer be on the board) Brian Swette (eBay Former COO) Fred Harman (Oak Investment Partners Managing Partner);  James R. Quandt (Thomas James Capital);  Lance Armstrong (American professional road racing cyclist);  Richard Rosenblatt (Demand Media CEO/Chairman);  Peter Sealey (Marketing & Technology Certer (Haas School) co-Founder)

Business description: The FRS Company produces and distributes its FRS Healthy Energy products in a variety of formulations -- soft chews, drink concentrates, powdered drink mixes and ready-todrink cans -- to suit customers’ needs. All FRS offerings contain a patented mix containing the highest purity quercetin available (QU995™), green tea extract and essential vitamins. FRS single-serving cans and select additional products are currently available through GNC, Rite Aid and Vitamin Shoppe stores nationwide, in a wide array of grocery and convenience chains, specialty and bike shops and online at and other online retailers. Customers can visit to purchase online or to locate a retailer. For the past three years, ten cents of every case of FRS® cans sold goes to LIVESTRONG. Similar donations are also made on cases sold of all other FRS products.
Partners include: Golden State Warriors

Rounds: 3
Recent Fundings: Dec 2012   Mar 2010
Capital raised: 51.0M
Last Round: 18.0M
Ownership: Private  

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Last Mentions

Record updated: Feb 2013
Sector: Medical
Rounds: 3
Recent Fundings: Dec 2012   Mar 2010
Capital Raised: 51.0M
Last Round: 18.0M
Ownership: Private