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ACQUIRED COMPANY
 
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I/Pro  Acquired by TropicalNet (2001)

350 Brannan Street 1st Floor
San Francisco, CA 94107
USA
415-975-0837
Website Company Summary Management Team
Management

CEO: Allan Kaplan (6/04)
Technology: Christopher E. Butler (2001)
Sales/Marketing: David Barlin
Not listed on the website: (May no longer be at the company) Michael Crossen*;  Steve Klein*
Board

Outside board: (May no longer be on the board) Ariel Poler (Topica CEO) Tench Coxe (Sutter Hill Ventures);  Paul Koontz (Foundation Capital);  Barry Linsky (Interpublic Corporation);  John H. Moragne (Trident Capital) Alfred Sykes (Hearst New Media)
Company

Business description: I/PRO is the leader of audience research services for any and all digital media. I/PRO provides advertisers with trusted audience research used in the media buying process through SPOTSITE, I/PRO's research driven marketplace. I/PRO has provided the industry with the most trusted media planning data for 12 years, leveraging its unique blend of innovative technology, expertise and trusted methodologies.
Customers include: Bonus.com;  boston.com;  Chicago Business;  CMP;  Education World;  terra lycos Network;  Verizon Networks;  washingtonpost.com
Partners include: Exodus CommunicationsNetGravityOmnitureVeriSign;  BizViz;  BPA International;  InterNex;  Nielsen Media;  SoloBright
Capital

Rounds: 4
Capital raised: 15.0M
Ownership: Acquired by TropicalNet (2001)
Corporate investors: Itochu;  Hearst

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Overview
Record updated: Dec 2006
Sector: Internet
Year Founded: 1994
Headcount: 51-75
Rounds: 4
Capital Raised: 15.0M
Ownership: Acquired by TropicalNet (2001)