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ACQUIRED COMPANY
 
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Informative  Acquired by Satmetrix Systems (2007  amount undisclosed )

701 Gateway Blvd., ste 270
Brisbane, CA 94005
USA
(650)-534-1010
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Barry Gilbert (Smith & Hawken) Keith Benjamin (Levensohn Venture Partners) C. Richard Kramlich (NEA)
Former outside board: Peter Buhl (BlueRun Ventures) Mary Coleman (Walden International) Kamran Elahian (Global Catalyst);  Janet Heppner-Jones (SAP America GM) Armando Pauker (Apex Investment Partners) Lip-Bu Tan (Walden International) Andy Bechtolsheim (Crystal Ventures)
Company

Business description: Informative is pioneering a new way of doing business, called Customer Dialogue Marketing. This new paradigm changes and vastly improves the way that brand-conscious companies interact with and relate to their customers. Customer Dialogue Marketing is founded on the principle of continuous, real-time dialogue with customers—a process in which companies listen intently to what customers are saying, fully understand what is said and act immediately to address customer concerns. Our Customer Dialogue Solutions do just that, combining the insight of candid conversation with the speed, precision, economy and mass reach of our patented web-based software technology. From one customer to millions, Informative's solutions foster intimacy, community and responsiveness on a scale that's never been possible before.
Customers include: 3ComCisco SystemsCITIeBayHPIntuitOraclePeopleSoftProcterAndGambleYahoo!;  AandE;  Callaway Golf;  GSK;  ING;  Johnson and Johnson;  K.Swiss;  Lego;  Ogilvy;  The LEGO Group
Partners include: Siebel Systems;  Allison-Fisher International;  Intec;  Intec;  NFO WorldGroup
Capital

Rounds: 3
Recent Fundings: Feb 2007   Mar 2005
Capital raised: 75.0M
Last Round: 1.5M
Ownership: Acquired by Satmetrix Systems (2007  amount undisclosed )
Angels/other VCs: Kamran Elahian (CHM)
Corporate investors: BlueRun Ventures;  Intec

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Last Mentions


Overview
Record updated: Oct 2007
Sector: Software
Year Founded: 1999
Headcount: 26-50 as of Dec 2002
Rounds: 3
Recent Fundings: Feb 2007   Mar 2005
Capital Raised: 75.0M
Last Round: 1.5M
Ownership: Acquired by Satmetrix Systems (2007  amount undisclosed )