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INVESTools  (Stock symbol: IEDU ) Acquired by Telescan (1999 $ 53,000,000)

4211 South 102nd Street
Omaha, NE 68127
Website Company Summary Management Team

CEO: Lee Barba
President/COO/Operations: Nelson Gonzalez
Finance: Ida K. Kane
Not listed on the website: (May no longer be at the company) Marjorie Cannon*

Outside board: (May no longer be on the board) F. Warren McFarlan (Harvard Business School);  Michael H. Goldsmith (Wealth & Tax Advisory Services);  Douglas T. Tansill (PaineWebber);  Hans von Meiss (Swiss Textile Group);  Stephen C. Wood (Wireless Services President/CEO)

Business description: INVESTools offers a full range of investor education products and services that provide lifelong learning and support to self-directed investors to help them improve their investment performance. The company’s premier product is its proprietary InvestorToolbox website, which serves as the platform for all its investor education programs. Generally, investors are introduced to the InvestorToolbox Web product through a free “Introduction to Online Investing” preview event. Attendees of the preview event are given an invitation to attend a more comprehensive instructor-led workshop or to purchase an in-depth home study program, both of which include a six-month subscription to the InvestorToolbox website. Workshops and home study programs are typically bundled with personalized, one-on-one coaching sessions, which are spread out over several months. Following completion of the personal training sessions, graduates are offered continuing education courses to build upon what they have learned. Telescan's wholly owned subsidiary, INVESTools Inc., operates the leading investment advisory subscription Web site (, featuring portfolio advice from proven money managers.
Partners include: Charles Schwab E*Trade Financial;  BusinessWeek;  CNBC;  Get Motivated Seminars;  MIT Financial;  QuickAndReilly;  USA Today;  Worth Magazine

Rounds: 2
Capital raised: 5.0M
Ownership: Acquired by Telescan (1999 $ 53,000,000)
Stock Symbol: IEDU
Angels/other VCs: Russell Berg

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Record updated: Nov 2005
Sector: Internet
Year Founded: 1994
Headcount: 26-50 as of Apr 1998
Rounds: 2
Capital Raised: 5.0M
Ownership: Acquired by Telescan (1999 $ 53,000,000)
Stock Symbol: IEDU