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ACQUIRED COMPANY
 
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MediaPlex  (Stock symbol: MPLX ) Acquired by ValueClick (2001)

160 Spear Street, 15th Floor
San Francisco, CA 94105
USA
415.644.1400
Website Company Summary Management Team
Management

Finance: Tom Patchell
Sales/Marketing: Timothy Favia
Not listed on the website: (May no longer be at the company) Scott Patrick Barlow*
Board

Outside board: (May no longer be on the board) James DeSorrento (Triax Telecom);  Lawrence D. Lenihan (Pequot Ventures (FirstMark Capital));  A. Brooke Seawell (NetDynamics CFO)
Company

Business description: Mediaplex, a Division ov ValueClick, provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients’ data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership.
Customers include: OfficeMax;  Hal Riney;  McCann Erickson
Partners include: DoubleClickSAP Labs U.S.;  PinPoint Media
Capital

Ownership: Acquired by ValueClick (2001)
Stock Symbol: MPLX
VCs include: Goldman SachsPequot Ventures (FirstMark Capital);  Zeron Capital
Angels/other VCs: Gary Kremen (Menlo Incubator)

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Last Mentions


Overview
Record updated: Jan 2011
Sector: Internet
Year Founded: 1996
Headcount: 76-100 as of Apr 2000
Ownership: Acquired by ValueClick (2001)
Stock Symbol: MPLX