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Demandbase

301 Howard Street, Ste 1800
San Francisco, CA 94105
USA
415.683.2660
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) David Karnstedt (Adobe Systems SVP Media & Advertising Solutions) Heather Zynczak (Pluralsight CMO) Bob Spinner (Sigma Partners Managing Director) Anthony Lee (Altos Ventures General Partner) Stacey Bishop (Scale Venture Partners Partner) Ned Gilhuly (Sageview Capital co-Founder) Steven Klei (Kabam!)
Former outside board: Greg Sands (Costanoa Ventures Managing Partner) Dennis Stradford (Nomis Solutions CEO)
Former advisory board: Alexander Niehenke (Scale Venture Partners Partner)
Company

Business description: Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies. Real-time identification means you can make targeting decisions as well as personalize the content or web experience based on otherwise unavailable attributes of the visitor, such as specific company, company size, number of employees, industry, or 1st party and CRM based attributes such as existing customers, strategic accounts, pipeline status, or even competitors. Demandbase offers Company-Targeted display advertising, website engagement and conversion modules, and CRM integration for a consistent view of accounts from spend to revenue.
Customers include: Ants Software Blue Coat Systems Cisco Systems Cvent CyberSource EchoSign Eloqua Guardian Edge HumanConcepts HyperRoll Innotas introNetworks Iron MountainLeverage Software LucidEra MicrosoftOffermatica Oracle Right90 Salesforce.comSeeControl SuccessFactorsTaleo WebEx Communications Xactly;  A Hundred Monkeys;  Blue Roads;  CDC Software ;  Continuity Software ;  CrownPeak Technology ;  Cynergy ;  Evolve;  iRise ;  Magex;  Maxager;  Morris Communications ;  Motorola Solutions;  Nomis ;  OPT;  OutPerformance Performance Management ;  Radiance ;  Steele Communications ;  Vormetric Data Security
Partners include: Adobe SystemsATGCyberSource DemandGenEloqua EquinixHoover'sJigsawLivePersonManticore Technology Merkle NetProspexOpSourceOracleRackspace Salesforce.com;  Astadia;  BusinessWatch Network;  DandB;  enautics;  Harte Hanks;  LexisNexis;  MarketModels;  Penton;  Philadelphia Chapter of the American Marketing Association
Capital

Rounds: 6
Recent Fundings: May 2017   Jul 2015
Capital raised: 158.0M
Last Round: 65.0M
Ownership: Private  
Corporate investors: Adobe Systems

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Overview
Record updated: Jan 2021
Sector: Internet
Year Founded: 2006
Headcount: 301-400 as of Dec 2020
Rounds: 6
Recent Fundings: May 2017   Jul 2015
Capital Raised: 158.0M
Last Round: 65.0M
Ownership: Private