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1190 Airport Blvd. #200
Napa, CA 94558
Website Company Summary Management Team

CEO: Joseph W. Waechter (3/4/2010) ; Andrew Kamphuis (12/24/2014)
President/COO/Operations: Karin Ballestrazze (5/31/2015)
Finance: Inna Neujahr (5/31/2014)
Sales/Marketing: Jim Agger ; Sheri Hebbeln

Outside board: (May no longer be on the board) Gunnar B. Fremuth (PEI Funds) Dave Manougian (The Golf Channel CEO);  Paul Pappajohn (Sid R. Bass Associates Partner);  Robert R. Ackerman (AllegisCyber Managing Director)
Advisory board: Mary Ann Tsai (Luna Vineyards President);  Vic Motto (Global Wine Partners Founding Partner)
Former outside board: George Vare (Luna Vineyards co-Founder);  Allan Hunter ( Founder)
Former advisory board: Tom Shelton (Joseph Phelps Vineyards President)

Business description: WineDirect's mission is to Expand your Marketing Reach, Lower Costs and Complexity, and Improve Margins by Delivering a Complete Integrated Platform to Support all of Your Direct-to-Consumer Marketing and Sales Efforts. WineDirect is the only company in the industry providing a complete answer to your winery's direct sales needs. An effective winery direct sales program requires cutting-edge infrastructure, maximum reach, and revenue-driving marketing and sales programs. Since 2002, no one has tackled these challenges and delivered results better than WineDirect. Upon our founding in 2002, WineDirect brought a new vision to the wine industry – the simple but powerful concept that technology could be used to increase winery direct sales and reduce dependency on traditional channels. Today, we support Direct-to-Consumer wine sales for countless wine brands. Our innovative software and services enable our winery partners to market directly to consumers or to the trade via an industry leading eCommerce platform built specifically for wineries and wine retailers, a full service direct-to-consumer Fulfillment Center, a comprehensive suite of compliance tools and partners, an outbound telesales program and marketing programs which drive incremental revenue and customer loyalty.
Partners include: Microsoft;  The Winetasting Network:

Rounds: 6
Recent Fundings: Mar 2012   Sep 2011
Capital raised: 50.64M
Last Round: 3.54M
Ownership: Private  
VCs include: AllegisCyber ;  Sid R. Bass Associates Advance Ventures;  PEI Funds

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Last Mentions

Record updated: Jun 2012
Sector: Software
Year Founded: 2002
Rounds: 6
Recent Fundings: Mar 2012   Sep 2011
Capital Raised: 50.64M
Last Round: 3.54M
Ownership: Private