Marin Search Marketer delivers a deeper understanding of search activity to drive better marketing decisions. Marin Search Marketer addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer is a browser-based, software-as-a-service offering. Most search marketers can be up and running in a day. The advanced architecture of Marin Search Marketer scales to handle the largest search marketers. Marin Search Marketer provides a single interface for advertisers to create and manage their paid search campaigns, ending the time-consuming task of visiting individual ad centers. Continuously updated business logic frees online marketers from tracking individual engine feature and rule changes. The Marin cross-publisher campaign management functionality aggregates revenue and cost data and provides a central point for import / export and bulk updates. Full ad text support allows advertisers to quickly and easily create, compare and adjust creative copy. Marin helps marketers build out their keyword set more quickly and completely compared to the manual submission work required with standalone tools. The application auto-generates new keyword commendations, and can designate destination URLs and target ad groups automatically, reducing submission work.