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ACQUIRED COMPANY
 
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Smaato  Acquired by Spearhead Integrated Marketing Communication Group (2016 $ 148,000,000 )

240 Stockton St, 10th Floor
San Francisco, CA 94108
USA
(650) 240-0708
Website Company Summary Management Team
Management

CEO: Ragnar Kruse (04/30/2005)
President/COO/Operations: Malcomb Wong (2005); Arndt C. Groth (9/12/2017) ; Georg Fiegen
General Management: Archie O´Connor
Finance: Oliver Reiss
Board

Advisory board: Reese M. Jones (Netopia Founder) Christiane zu Salm (Hubert Burda Media);  Hagen Hultzsch (Deutsche Telekom);  Sidney Rittenberg (Strategic China expert);  Paulus Neef (neva Media)
Company

Business description: Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages up to 10 billion ads every day around the world, across over 1 billion mobile users each month. Smaato’s Publisher Platform (SPX) is the only integrated mobile monetization solution for mobile publishers & app developers bringing mobile, native and programmatic together on a unified platform, with zero ad-serving fees. We’ve built dynamic, real-time competition for every ad impression right within the SPX platform, providing publishers & app developers with higher eCPMs and immediate monetization. Smaato is also leading the drive to create a clean, transparent exchange for publishers, app developers and advertisers that is brand-safe, fraud-free, viewable – and effective.
Customers include: MicrosoftToyota;  Allianz;  Martini;  Mercedes-Benz;  Weekly Intouch
Partners include: App Annie ;  Factual ;  Indosat
Capital

Rounds: 4
Recent Fundings: Aug 2014   Jan 2011
Capital raised: 40.0M
Last Round: 25.0M
Ownership: Acquired by Spearhead Integrated Marketing Communication Group (2016 $ 148,000,000 )
VCs include: Advance Ventures;  Aeris Capital AG ;  Singapore’s EDBI
Corporate investors: Singapore Press Holdings ;  EDBI

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Overview
Record updated: Jun 2016
Sector: Communications
Year Founded: 2005
Headcount: 26-50 as of Jun 2009
Rounds: 4
Recent Fundings: Aug 2014   Jan 2011
Capital Raised: 40.0M
Last Round: 25.0M
Ownership: Acquired by Spearhead Integrated Marketing Communication Group (2016 $ 148,000,000 )