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ACQUIRED COMPANY
 
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Triggit  Acquired by Gravity4 (2015  amount undisclosed )

1535 Mission Street
San Francisco, CA 94103
USA
415-839-9462
Website Company Summary Management Team
Management

President/COO/Operations: Susan Coelius Keplinger (12/31/2005)
Technology: Paul Bergeron (7/31/2012) ; Ryan Tecco (06/30/2006)
Sales/Marketing: Geoffrey Price ; Mike Winters
Customer Service: John Hamilton
Board

Outside board: (May no longer be on the board) Seth Levine (Foundry Group Managing Partner) Manu Kumar (K9 Ventures Managing Partner) Santo Politi (Spark capital General Partner)
Advisory board: Guy Kawasaki (Truemors)
Company

Business description: Triggit enables advertisers and agencies to Build, Run, Measure, and Optimize retargeting-driven display campaigns from a single platform. Now that’s efficiency. The set up is simple: Place a pixel on your website for each of your audience segments. Upload as many ads as you need to advertise to any or all of your audience segments. You can Set Budgets, Frequency Caps, Max Bids and more across Facebook and 9 other RTB exchanges. Triggit offers a full featured ad management web app. In addition to Facebook retargeting, you can also retarget from anywhere else on the web. Today, Triggit continues to be the most technologically advanced DSP in the market, pushing the envelope in areas ranging from integrated data management through its own DMP, to the development of built-in campaign attribution technology that gives advertisers the first truly accurate measure of overall display media ROI. With access to over 10 billion impressions a day from millions of sites across the web, Triggit uses advanced algorithmic calculations to optimize impression-based pricing and bidding, executing real time buying decisions in less than 50 milliseconds.
Capital

Rounds: 2
Recent Fundings: Nov 2012   Jun 2010
Capital raised: 11.6M
Last Round: 7.4M
Ownership: Acquired by Gravity4 (2015  amount undisclosed )
VCs include: Bay PartnersTriplePoint Capital;  DG Incubation;  Foundry Group Spark Capital

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Overview
Record updated: Mar 2015
Sector: Internet
Year Founded: 2007
Headcount: 26-50 as of Apr 2013
Rounds: 2
Recent Fundings: Nov 2012   Jun 2010
Capital Raised: 11.6M
Last Round: 7.4M
Ownership: Acquired by Gravity4 (2015  amount undisclosed )