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ACQUIRED COMPANY
 
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Yieldex  Acquired by AppNexus (2015 $ 100,000,000 )

204 E 2nd Ave, #111
San Mateo, CA 94401
USA
650-265-7674
Website Company Summary Management Team
Management

CEO: Andrew Nibley (1/31/2011)
General Management: Doug Cosman
Finance: wqqq Stewart (10/31/2014)
Technology: John Barr (10/31/2007) ; Craig Miller
Sales/Marketing: Anita Khosla ; Andrew Rutledge
Board

Outside board: (May no longer be on the board) Gordon McLeod (WSJ Digital Network Former President)
Company

Business description: Yieldex tools help publishers get more revenue from their premium inventory. Yieldex helps publishers get more revenue from their premium inventory, with three key tools: Proposal Analysis, Delivery Planning, and Proposal Analysis. Inventory management has been a challenge for online publishers since ad serving began in 1995, but excess inventory has largely hidden the problem. Now, however, publishers' growing use of advanced targeting (i.e. behavioral, demographic, etc.), particularly across a network of sites, is making the ad sales process increasingly complex and unwieldy, resulting in lower revenue efficiency. Ad operations teams are struggling with inadequate tools to accurately forecast inventory and predict how ads will deliver, leaving premium inventory wasted on remnant networks. CFOs and sales chiefs are clamoring for better visibility into future revenue, inventory use, and lost opportunities.
Capital

Rounds: 3
Recent Fundings: Sep 2011   Feb 2009
Capital raised: 18.5M
Last Round: 10.0M
Ownership: Acquired by AppNexus (2015 $ 100,000,000 )
VCs include: Woodside FundAmazonMadrona Venture Group ;  Hearst Interactive Media;  Sequel Venture PartnersFirst Round CapitalTriangle Peak Partners;  FFP Holdings

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Overview
Record updated: Mar 2015
Sector: Internet
Year Founded: 2007
Rounds: 3
Recent Fundings: Sep 2011   Feb 2009
Capital Raised: 18.5M
Last Round: 10.0M
Ownership: Acquired by AppNexus (2015 $ 100,000,000 )