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ACQUIRED COMPANY
 
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Rocket Fuel  (Stock symbol: FUEL ) Acquired by Sizmek (2017 $ 140,000,000 )

350 Marine Parkway, Marina Park Center, Suite 220
Rewood City, CA 94065
USA
650-595-1300
Website Company Summary Management Team
Management

President/COO/Operations: Nikolai Rochnik (8/31/2008) ; Richard Frankel (03/31/2008)
General Management: David Gosen (6/30/2016)
Finance: Henrik Gerdes (9/30/2014)
Technology: Manu Thapar (12/18/2014) ; Rick Pittenger (8/31/2016) ; Abhinav Gupta (05/31/2008) ; Marilyn Campos (2/29/2012) ; Mark Torrance (4/15/2010)
Sales/Marketing: Angie More ; Michael Racic ; Eric Duerr ; Rick Song
Board

Outside board: (May no longer be on the board) John Lewis (Knowledge Networks Former CEO) Ronald F. Codd (UltraCell Interim CEO) Clark Kokich (Razorfish Former CEO) Monte Zweben (Sympathy Tree) Marc Theeuwes (Nokia Growth Partners) William Ericson (Mohr Davidow Ventures) Susan L. Bostrom (Cisco Systems CMO)
Advisory board: Munjal Shah (CRV Entrepreneur in Residence) Yoav Shoham (Stanford University Professor) Ken Mandel (Yahoo! Regional VP Advertising Sales & Marketplace)
Former outside board: George H. John (Rocket Fuel Chairman)
Company

Business description: Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
Partners include: Dynamic Logic ;  Glenfiddich, and Resolute Digital ;  TARGUSinfo
Capital

Rounds: 4
Recent Fundings: Jun 2012   Apr 2011
Capital raised: 76.4M
Last Round: 50.0M
Ownership: Acquired by Sizmek (2017 $ 140,000,000 ) Ipo Filing
Stock Symbol: FUEL
VCs include: Labrador Ventures Mohr, Davidow Ventures Summit Partners Northgate Capital ;  Cross Creek Capital ;  MF Capital Wildcat Venture Partners
Corporate investors: Wilson Sonsini Goodrich and Rosati ;  DLA Piper

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Overview
Record updated: Jul 2017
Sector: Internet
Year Founded: 2008
Headcount: 801-1000 as of Jul 2016
Rounds: 4
Recent Fundings: Jun 2012   Apr 2011
Capital Raised: 76.4M
Last Round: 50.0M
Ownership: Acquired by Sizmek (2017 $ 140,000,000 ) Ipo Filing
Stock Symbol: FUEL