Link Silicon Valley
The fastest way to connect to the people, companies and capital of Silicon Valley
Free 30 Day Trial Account
Sign Up | Log In
My Lists


3255 Scott Blvd, Bldg 7, Suite 120
Santa Clara, CA 95054
(408) 850-9937
Website Company Summary Management Team

CEO: Art Norins
President/COO/Operations: Utpal Kaul ; Mario Bellinzona ; Jason Bryant
General Management: Pierre Boettner
Finance: Mark J. Holtzman (12/08) ; Robin Gunter (10/31/2008)
Technology: Somnath Banerjee (6/21/2013)
Former Employees: Carol Golsch Don Smith Sanjay Wahi

Outside board: (May no longer be on the board) John Pasquesi (Arch Capital Group Limited Vice Chairman) Barry Padgett (Concur Platform Services EVP)
Advisory board: Cameron Yuill (AdGent 007) Joe Humphry (Humphrey Services Corporation CEO) Jeff Kuhr (investment banker) Michael W. McCormick (Hudson Crossing Managing Partner)
Former outside board: Brian Barth (SideStep Former CEO) Steven Angel (Goldman Sachs & Company Managing Director) Vann Avedisian (Oxford Capital Partners co-Founder) Tom Christopoul (Resources Global Professionals President/CEO) Robert Gailus (LENOX Capital Group Partner) Robert L. Kirk (CSX Transportation Former CEO/Chairman) Robert D. Kline (Chartres Lodging President) Joe Robillard (HHR Asset Management Chief Investment Officer) Tom Thornhill (Mendocino Wine Company Chairman)
Former advisory board: Mickey Lutz (Nor1 President)

Business description: Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide, including Hilton, Hyatt, InterContinental, Fairmont, and Carlson Rezidor. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME®, the upsell decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest. Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs, Accel Partners and Concur. For more information, please visit All company or product names are trademarks and/or registered trademarks of their respective owners.
Customers include: Destination HotelsAndResorts;  Hilton Hotels;  Holland American Line;  Hotel Del Coronado;  Jumeirah;  Kimpton HotelsAndRestaurants;  Magnolia Hotels;  Warwick International Hotels
Partners include: ReturnitySabre;  Avvio;  Digital Alchemy;  Genares;  iHotelier;  LMG;  PassKey;  Pegasus;  Pegasus Solutions;  Serenata;  Synxis;  Travel Tripper;  Travelport;  traveltipper;  Trust International

Rounds: 3
Recent Fundings: Dec 2012   Sep 2009
Capital raised: 21.1M
Last Round: 19.0M
Ownership: Private  
VCs include: Otter Capital;  Quest Hospitality Ventures
Corporate investors: Concur

Last Tweets


Last Mentions

Record updated: Sep 2013
Sector: Internet
Rounds: 3
Recent Fundings: Dec 2012   Sep 2009
Capital Raised: 21.1M
Last Round: 19.0M
Ownership: Private