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ACQUIRED COMPANY
 
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Vividence  Acquired by Keynote Systems (2004 $ 20,000,000)

999 Baker Way #500
San Mateo, CA 94404
USA
(650)-645-5000
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Rick Hadala (Pegasus Capital Advisors);  Russell Siegelman (Kleiner Perkins) David S. Welsh (Partech Ventures)
Former outside board: Ronald C. Conway (Angel Investors)
Company

Business description: Vividence is the leading provider of customer experience market research. Leveraging proprietary technology and comprehensive research panels, Vividence captures a complete picture of users' behaviors, thoughts and attitudes online. Our custom research provides rich insights and actionable recommendations for businesses acquiring, converting, or serving customers through the web. Our vertical-focused, syndicated research provides comparative data on industry trends and best practices. Together, our solutions offer the customer-driven enterprise with an unprecedented view into the strategies that win and retain profitable customers online. Vividence's customer experience evaluation methodology intercepts live users or sends actual or target customers to any Web site. Participation takes place in the users' natural environment. Panelists use the Vividence Connector and Internet Explorera browser to accomplish specific tasks on the site(s), answering questions and offering spontaneous qualitative feedback. Vividence collects rich qualitative, quantitative and behavioral data and delivers key performance metrics via CustomerScopeā„¢, a web-based reporting and analysis tool.
Customers include: AccentureAmazonAmerican ExpressAmgenAsk.comATandT WirelessAvayaBank of AmericaBest BuyCisco SystemsCompaqCox EnterprisesDelleBayEli LillyExcite@HomeExodus CommunicationsExpediaFedExFidelityHandspringHiltonHotwireHPIBMIntuitLycosMacromediaMacy'sMerckMicrosoftNetwork SolutionsOffice DepotOrbitzPfizerPolyProcterAndGambleSaabSafeway SAP Labs U.S.SearsThe GapT-MobileTravelocityUnileverUpworkVeriSignVisaWells Fargo BankWilliams-Sonoma;  Alta Vista;  Blue Shield;  Checkfree;  CitiCorp;  Dow Corning;  eHealthInsurance;  Forrester;  Freddie Mac;  Great Plains;  Holiday Inn;  J.Crew;  JCPenney;  Key Bank;  Kmart;  Marriott;  Nordstroms;  Pharmacia;  Prudential;  Royal Caribbean;  SelectQuote;  Starwood;  The Hartford;  Thomas Register;  Timberland;  USATODAY.com;  Volkswagon;  Washington Post
Partners include: AccentureAKQAAvenue A | Razorfish;  Blink;  MetaDesign;  One To One Interactive;  Refinery;  Roundarch;  Sagient;  ThoughtCap;  Zentropy Partners
Capital

Rounds: 4
Recent Fundings:    Jan 2001
Capital raised: 53.0M
Ownership: Acquired by Keynote Systems (2004 $ 20,000,000)
Corporate investors: Accenture

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Overview
Sector: Software
Year Founded: 1998
Rounds: 4
Recent Fundings:    Jan 2001
Capital Raised: 53.0M
Ownership: Acquired by Keynote Systems (2004 $ 20,000,000)