Runa provides a solution for online merchants to increase conversion of Website visitors to sales and thus increase revenue. Runa delivers personalized Dynamic Sale Price (DSP) for each product to consumers on the online merchant’s site to close the sale and thus increase online revenues. The DSP is optimized based on the consumer’s behavior and context, along with real-time analytics and business rules set by the merchants. The Runa solution is ideal for small to medium online merchants who don’t have the resources to implement sophisticated online retailing technology to increase conversion to sales. In 2008, more than $25 billion was spent on online marketing to drive traffic to online merchant Websites where two-thirds of that was spent by small to medium size online merchants. However, conversion rates of visitors to actual sales on the Website averaged only 2-3%. Runa empowers online merchants to more than double the conversion rate of visitors to sales. Offering consumers personalized Dynamic Sale Price (DSP) maximizes the online merchant’s profits in real-time. The Runa solution has been shown to improve online profits by up to 150% and increase the ROI of online advertising. It works seamlessly on existing e-commerce sites and is extremely low risk since there is no up-front cost and the business model is based on pay-for-performance.
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