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ACQUIRED COMPANY
 
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Runa  Acquired by Staples (2013  amount undisclosed )

2 West 5th Avenue
San Mateo, CA 94402
USA
800-658-7861
Website Company Summary Management Team
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Company

Business description: Runa provides a solution for online merchants to increase conversion of Website visitors to sales and thus increase revenue. Runa delivers personalized Dynamic Sale Price (DSP) for each product to consumers on the online merchant’s site to close the sale and thus increase online revenues. The DSP is optimized based on the consumer’s behavior and context, along with real-time analytics and business rules set by the merchants. The Runa solution is ideal for small to medium online merchants who don’t have the resources to implement sophisticated online retailing technology to increase conversion to sales. In 2008, more than $25 billion was spent on online marketing to drive traffic to online merchant Websites where two-thirds of that was spent by small to medium size online merchants. However, conversion rates of visitors to actual sales on the Website averaged only 2-3%. Runa empowers online merchants to more than double the conversion rate of visitors to sales. Offering consumers personalized Dynamic Sale Price (DSP) maximizes the online merchant’s profits in real-time. The Runa solution has been shown to improve online profits by up to 150% and increase the ROI of online advertising. It works seamlessly on existing e-commerce sites and is extremely low risk since there is no up-front cost and the business model is based on pay-for-performance.
Customers include: Everywherechair.com;  Portable Folding Chairs
Partners include: e-Business Express ;  Miva Merchant ;  SearchSpring ;  Zen Cart
Capital

Rounds: 2
Recent Fundings: Nov 2012   Aug 2010
Capital raised: 10.2M
Last Round: 1.0M
Ownership: Acquired by Staples (2013  amount undisclosed )
Angels/other VCs: Ashok Narasimhan (Runa)

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Overview
Record updated: Oct 2013
Sector: Internet
Rounds: 2
Recent Fundings: Nov 2012   Aug 2010
Capital Raised: 10.2M
Last Round: 1.0M
Ownership: Acquired by Staples (2013  amount undisclosed )