XfireTM is a new, free tool developed by the team at Ultimate Arena - the leading online tournament site. Xfire automatically keeps track of when and where gamers are playing PC games online and lets their friends join them easily. It works regardless of game type, server browser, or gaming service that a player is using. Xfire eliminates the hassles of running multiple programs like IRC, instant messengers, or in-game buddy lists to keep track of when and where a gamer's friends are playing. It supports the best and the latest online PC games including server- and non-server-based First Person Shooters, Real Time Strategy, and Role Playing Games. Ultimate Arena was founded by Max Woon, Dennis Thresh Fong (World Champion of Quake), Mike Cassidy (former CEO of Direct Hit), and David Lawee.