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ACQUIRED COMPANY
 
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Yummly  Acquired by Whirlpool Corporation (2017  amount undisclosed )

601 Marshall Street
Redwood City, CA 94063
USA
Website Company Summary Management Team
Management

CEO: Brian Witlin (2/6/2013) ; Dave Feller (10/31/2008)
Technology: Melissa Guyre (1/31/2018) ; Yuri Yuryev (3/31/2013) ; Vadim Geshel (7/31/2009)
Sales/Marketing: Sonya Chawla Sinha
Board

Outside board: (May no longer be on the board) Michael Dearing (Harrison Metal Capital Founder) Marcia Hooper (HooperLewis) Andy Porteos (Unilever);  Andy Donner (Physic Ventures)
Advisory board: Erik Rannala (Harrison Metal)
Company

Business description: At Yummly we’re taking food to a whole new level by understanding you and what you like to eat. Simply feed Yummly your tastes and find delicious recipes. Yummly has the best recipes on the web, but in a much better package. A big difference between Yummly and other sites is that we know food. What we mean by “know food” is that we understand things like: salmon is a type of fish, olive oil is found in Mediterranean cooking, and yogurt is a substitute for sour cream. We aren’t just displaying the recipe and ingredients, but we understand the food behind it. That way when we say a recipe is Vegetarian – we’re pretty sure about it. Knowing food also helps us understand what you like, so we can help you find more of it. Yummly can do this for almost any recipe on the web, and we’ve started by bringing together some of the biggest recipe sites. There’s always room to improve, and we’re constantly improving. We still have a long way to go and a lot of things to do, but you can begin to see what Yummly is all about. It will only get better, and you will help us do that. Please send us your ideas. Think outside the recipe box!
Partners include: Instacart Jawbone
Capital

Rounds: 3
Recent Fundings: Sep 2015   Mar 2012
Capital raised: 24.2M
Last Round: 15.0M
Ownership: Acquired by Whirlpool Corporation (2017  amount undisclosed )
VCs include: First Round CapitalHarrison Metal CapitalPhysic Ventures ;  Bauer Venture Partners
Angels/other VCs: Marcia Hooper (HooperLewis);  Jeffery D. Jordan (Andreessen Horowitz);  Justin LaFrance (StumbleUpon);  Geoff Smith (StumbleUpon)
Corporate investors: Intel Capital;  Unilever Corporate Ventures

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Overview
Record updated: Dec 2015
Sector: Internet
Year Founded: 2009
Headcount: 76-100 as of Oct 2018
Rounds: 3
Recent Fundings: Sep 2015   Mar 2012
Capital Raised: 24.2M
Last Round: 15.0M
Ownership: Acquired by Whirlpool Corporation (2017  amount undisclosed )