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ACQUIRED COMPANY
 
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BlueKai  Acquired by Oracle (2012  amount undisclosed )

20883 Stevens Creek Blvd, Suite 200
Cupertino, CA 95014
USA
408.200.8300
Website Company Summary Management Team
Management

General Management: Ted Wallace (10/31/2012)
Technology: Alex Hooshmand ; Dave Wiener
Sales/Marketing: Jon Ingalls
Business Development: Zuzanna Gierlinska
Board

Outside board: (May no longer be on the board) Satya Patel (Battery Ventures Principal) Jeff Richards (GGV Capital Partner)
Company

Business description: BlueKai (www.bluekai.com) provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations. Blue Kai is putting down Silicon Valley roots, moving its corporate headquarters from Bellevue, Wash., to Cupertino in June 2011.
Customers include: Rocket Fuel
Partners include: Aggregate Knowledge eBureau Efficient Frontier eMotion interCLICK Marin Software NEXAGEVelti;  MediaMath ;  Synacor
Capital

Rounds: 3
Recent Fundings: Feb 2010
Capital raised: 35.0M
Last Round: 21.0M
Ownership: Acquired by Oracle (2012  amount undisclosed )

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Overview
Record updated: Jan 2017
Sector: Internet
Headcount: 76-100
Rounds: 3
Recent Fundings: Feb 2010
Capital Raised: 35.0M
Last Round: 21.0M
Ownership: Acquired by Oracle (2012  amount undisclosed )