Link Silicon Valley
The fastest way to connect to the people, companies and capital of Silicon Valley
Free 30 Day Trial Account
Sign Up | Log In
Search
ACQUIRED COMPANY
 
My Lists

MoPub  Acquired by AppLovin (2021 $ 1,000,000,000 )

501 Folsom St, 4th Floor
San Francisco, CA 94105
USA
(415) 868-4376
Website Company Summary Management Team
Board

Outside board: (May no longer be on the board) Bryan Atwood (MoPub Former VP Product) Jeb Miller (Icon Ventures General Partner) Richard Wong (Accel Partner)
Company

Business description: MoPub is a monetization platform for mobile apps and websites. We provide a best of breed ad server for direct-sold and cross-promotional ads together with optimized, easy to use ad network mediation. We are backed by Accel Partners and Harrison Metal Capital. We started MoPub because mobile publishers didn’t have good ways to control the ad experience that they presented to their users. Before MoPub, publishers would essentially have to choose a single ad network (iAd, AdMob or AdSense) or use an unsophisticated mediation layer. Furthermore, they didn’t have the tools to run performance-tracked house ads, cross promotions or sell inventory easily to advertisers. Today, with MoPub, publishers can optimize the performance of their existing banner inventory and also open up new revenue streams by selling ads directly to advertisers or effectively merchandise with virtual goods and other products.
Customers include: CarBuzz ;  Cloud Print ;  MiniClip
Capital

Rounds: 2
Recent Fundings: Sep 2012   Jul 2011
Capital raised: 18.5M
Last Round: 12.0M
Ownership: Acquired by AppLovin (2021 $ 1,000,000,000 )
VCs include: AccelIcon VenturesHarrison Metal Capital;  Iris Capital Management SAS

Last Tweets


 

Last Mentions


Overview
Record updated: Sep 2013
Sector: Internet
Year Founded: 2010
Headcount: 11-25
Rounds: 2
Recent Fundings: Sep 2012   Jul 2011
Capital Raised: 18.5M
Last Round: 12.0M
Ownership: Acquired by AppLovin (2021 $ 1,000,000,000 )