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Adara

1070 E Meadow Circle
Palo Alto, CA 94303
USA
408.876.6360
Website Company Summary Management Team
Management

CEO: Layton Han (3/31/2009)
General Management: Ted Sullivan (5/6/2015) ; Vijay Bobba (12/10/2014) ; Jie Cheng (11/5/2014)
Finance: Liz Coddington (2/28/2014)
Technology: Anil Virmani ; Melissa Stein (11/30/2013) ; Charles Mi (7/31/2010) ; I-Heng Mei
Sales/Marketing: Bernie Yu ; Jonathan Hardy
Business Development: Scott Garner
Board

Company

Business description: ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif
Partners include: American AirlinesHilton;  Hertz;  Hyatt;  KLM;  Mariott;  Royal Dutch Airlines;  United Air Lines
Capital

Rounds: 3
Recent Fundings: Sep 2015   Feb 2013
Capital raised: 67.1M
Last Round: 23.0M
Ownership: Private  

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Overview
Record updated: Sep 2015
Sector: Internet
Year Founded: 2005
Headcount: 201-300 as of Jan 2019
Rounds: 3
Recent Fundings: Sep 2015   Feb 2013
Capital Raised: 67.1M
Last Round: 23.0M
Ownership: Private