Blend bridges the gap between the brands and students creating an innovative channel that offers a curated collection of the hottest brands and the ﬁnest products specifically for the college audience. On Blend, brands receive promotional consideration to the most sought-after demographic - the millennial student. This exclusive college-only app offers a new engaging way for students to share their unique experiences. Students share photos relating to the theme of the day, earn Snaps (likes) from peers nationwide, and use their Snaps to redeem free gifts. Blend integrates free products and gift cards directly into students’ photo feeds, putting brands front and center. Blend only partners with brands that we know appeal to the college audience.