BlueRoads defined a new category of enterprise software applications called Enterprise Presales Management (EPM) with the introduction of its innovative patent-pending software, EPM1™. BlueRoads EPM1 software solves a problem that has vexed marketing and sales management for years - how to automate the process of distributing and managing sales leads, collecting feedback and analyzing sales results. BlueRoads has re-engineered the pre-sales process to develop an efficient closed-loop lead management process from lead generation to closed sale to reported results using their revolutionary Pull-Technology. BlueRoads EPM1 is the solution that allows large companies selling though multiple sales channels to manage their presales process, significantly increase their lead closing rate, and increase their marketing ROI. BlueRoads addresses the needs of medium to large enterprises with extensive channel sales operations. The company's initial customers are in the high tech, automotive and financial services industries. BlueRoads has customers in the US and Europe. A lower-priced Entry Level System has been developed for medium-sized organizations.