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ACQUIRED COMPANY
 
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BlueRoads  Acquired by CSG Openline (2009  amount undisclosed )

1855 South Grant Street, 4th Floor
San Mateo, CA 94402
USA
(650)-349-8500
Website Company Summary Management Team
Board

Former outside board: Edward Esber (computer and software industry expertise) Rick Friedman (ArrowPath Venture Partners);  Roger Higgins (Keynote Systems VP Sales);  Sam Prather (Commerce One SVP Engineering)
Former advisory board: Jerry Gramaglia (ArrowPath Venture Partners Partner)
Company

Business description: BlueRoads defined a new category of enterprise software applications called Enterprise Presales Management (EPM) with the introduction of its innovative patent-pending software, EPM1™. BlueRoads EPM1 software solves a problem that has vexed marketing and sales management for years - how to automate the process of distributing and managing sales leads, collecting feedback and analyzing sales results. BlueRoads has re-engineered the pre-sales process to develop an efficient closed-loop lead management process from lead generation to closed sale to reported results using their revolutionary Pull-Technology. BlueRoads EPM1 is the solution that allows large companies selling though multiple sales channels to manage their presales process, significantly increase their lead closing rate, and increase their marketing ROI. BlueRoads addresses the needs of medium to large enterprises with extensive channel sales operations. The company's initial customers are in the high tech, automotive and financial services industries. BlueRoads has customers in the US and Europe. A lower-priced Entry Level System has been developed for medium-sized organizations.
Customers include: Avaya EarthLinkGE AccessHitachi Data SystemsNetScreen TechnologiesNortel NetworksProofpoint Sana SecuritySAP Labs U.S.SiemensSun MicrosystemsSurfControlSymantec;  Cablecom;  Cadre Information Systems;  Electronic Systems;  FiberLink;  Infinigate Distribution;  Lexmark;  Optivor Technologies;  Viking InterWorks
Partners include: Digi International MacromediaMicrosoft WebEx Communications;  Amazon Consulting;  Channel Enablers;  Core Strategies;  Imagex;  Lumin Leads Management;  Technology Channels Group;  The York Group
Capital

Rounds: 5
Recent Fundings: Jun 2008   Sep 2007
Capital raised: 30.4M
Last Round: 6.0M
Ownership: Acquired by CSG Openline (2009  amount undisclosed )
VCs include: Cardinal Venture Capital El Dorado VenturesThe Angels' Forum;  BRI-Euro-Holding;  The Halo FundArrowPath Venture Partners;  Zen-Shin Capital

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Overview
Record updated: May 2009
Sector: Software
Year Founded: 2001
Headcount: 26-50 as of Jun 2004
Rounds: 5
Recent Fundings: Jun 2008   Sep 2007
Capital Raised: 30.4M
Last Round: 6.0M
Ownership: Acquired by CSG Openline (2009  amount undisclosed )