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301 Panoramic Highway
Mill Valley, CA 94941
Website Company Summary Management Team

CEO: Joel Lieginger (7/31/2019)
President/COO/Operations: Bennett Fisher (04/30/2021)
Technology: Vinod Paniker (04/30/2021)
Business Development: Jessica D. Bieligk

Outside board: (May no longer be on the board) Jay Reinemann (Propel Venture Partners General Partner)

Business description: Paceline is the first retail health and wellness platform that incentivizes consumers to live a healthy lifestyle. Paceline’s mission is to bring the worlds of physical and financial rewards together by incentivizing people to be active with curated offerings from health and wellness brands that yield healthier people and more valuable customers to partners of all kinds. Consumers earn health and wellness rewards for 150 minutes of elevated heart rate a week. Current investors include Acrew Capital, Mubadala Capital, Montage Ventures, Propel Venture Partners, Northwestern Mutual Future Ventures, GreatPoint Ventures, Courtside Ventures, Lux Capital, MS&AD Ventures, Clocktower Technology Ventures, NextView Ventures, and angels including Mark McCombe, Senior Managing Director at BlackRock, in his personal capacity.

Rounds: 2
Recent Fundings: Jun 2021   Nov 2020
Capital raised: 34.5M
Last Round: 29.5M
Ownership: Private  
VCs include: Lux Capital ;  NextView Ventures;  Montage Ventures Propel Venture Partners GreatPoint Ventures;  Courtside Ventures;  Clocktower Technology Ventures;  Mubadala Capital-Ventures aCrew Capital MS&AD Ventures
Angels/other VCs: Mark McCombe (BlackRock)
Corporate investors: Northwestern Mutual

Last Tweets


Last Mentions

Record updated: Jun 2021
Sector: wellness
Year Founded: 2019
Headcount: 11-25 as of Nov 2020
Rounds: 2
Recent Fundings: Jun 2021   Nov 2020
Capital Raised: 34.5M
Last Round: 29.5M
Ownership: Private