Betfair claims to be the “world’s leading online betting exchange”. Betfair enables punters to choose their own odds and bet against each other, even after an event has started. Betfair claims more than 5 million transactions a day and 300 bets a second. In addition to the exchange, Betfair has an established games portfolio. Betfair Games, Betfair Poker, Betfair Casino and Betfair’s multiples and accumulator products, are hosted from Malta, which is an area that has seen significant growth and investment. The company is also developing automated price feeds to third parties, establishing white-label exchanges and through its own Betfair Mobile product. Launched in 2000, Betfair is a profitable and debt-free company with annual revenues exceeding £180 million. It is a privately-owned company. Betfair is proud that a large percentage of its employees own part of the company through its SAYE scheme.